How long does a brand identity project take?
A full brand identity typically takes 4–6 weeks from kickoff to final delivery. A logo-only project is usually 2–3 weeks. Timeline varies based on complexity and how quickly feedback rounds move — we'll agree a schedule in the proposal.
Do you work with startups or only established businesses?
Both. About half our clients are founders building something new; the other half are established businesses ready to level up or rebrand. What matters to us is that you're serious about the outcome — not your company's age.
What do you need from us to get started?
Very little at first. A brief intro call is all we need to understand your business and goals. From there we send you a discovery questionnaire, agree scope, and issue a proposal. You don't need a polished brief to get the conversation going.
How many concepts will I see?
We present two distinct concepts in the first round — both strategically grounded, both fully realised. We find this gives real choice without creating decision paralysis. After selection, we refine the chosen direction across two further rounds of feedback.
Do you offer payment plans?
Yes. All projects are split into a 50% deposit to begin and 50% on final delivery. For larger engagements we can structure milestone-based payments. We accept bank transfer, Stripe, and Wise.
Who owns the final design files?
You do — fully. On final payment you receive all source files (AI, EPS, SVG, PDF, PNG) and full ownership of the intellectual property. We retain the right to show the work in our portfolio unless you request otherwise.